Healthcare
Nonprofit organisation
Service Design
ROLE
Sole Designer
DURATION
15 Weeks
PLATFROM
iOS and Android
TOOLS
Miro and Adobe XD
01
OVERVIEW
An app that turns invisible symptoms into evidence.
PCOS affects roughly 1 in 5 women in India, yet the experience of managing it is fragmented across notebooks, apps, and memory. TrackOS consolidates the daily signal like cycle, mood, food, movement, sleep into a quiet dashboard women can bring to their doctor.
The redesign focuses on fewer taps, calmer language, and visualization that explain rather than alarm.
27.5M
Couples in India experiencing infertility.
1 in 5
Women in India living with PCOS.
70%
Cases left undiagnosed worldwide
02
THE PROBLEM
Tracking is easy.
Understanding is not.
Existing apps either over-medicalise (clinical jargon, charts-for-charts-sake) or over-sanitise (pink flowers, vague affirmations). Women with PCOS need a third option: clear, neutral, useful.
01
How might we help women log symptoms without it feeling like a chore?
02
How might we surface patterns clinicians can actually act on?
03
How might we make daily check-ins feel like care, not surveillance?
03
PROCESS
A double-diamond, stripped of ceremony.
01
Discover
12 user interviews, 3 gynaecologists, secondary research on PCOS care models.
02
Define
Synthesised 84 insights into 3 jobs-to-be-done and a single north star metric.
03
Design
Information architecture, low-fi flows, then a calm visual system in 4 sprints.
04
Deliver
Information architecture, low-fi flows, then a calm visual system in 4 sprints.
04
VOICE OF USER
“I've been tracking my cycle for years. I still can't tell what's actually changed.”
— Priya, 28 · Diagnosed with PCOS in 2014
05
THE SOLUTION
One screen a day.
One report a month.
Zero noise.
The shipped product centres on a 30-second daily check-in, a weekly trend view, and a monthly export designed for the gynaecologist's desk — not the user's feed.
01
How might we help women log symptoms without it feeling like a chore?
01
How might we help women log symptoms without it feeling like a chore?
01
How might we help women log symptoms without it feeling like a chore?